Readiness: Understanding Your Project Strength Score

Credit: Past Phiphen Project
Credit: Past Phiphen Project


Overview

Readiness is a guidance tool that helps you track which materials you've added to your project and understand how strong your overall presentation is. It's not a mandatory checklist — not every project needs every material, and not every stage calls for the same things. Think of it as a thoughtful prompt to consider what might strengthen how your project shows up to potential collaborators and buyers.

Your Project Strength score is based on the percentage of applicable materials you've completed — and it's visible on your public project showcase page, so it signals credibility to anyone viewing your project on the market.

Found in: Studio → Documents → Readiness


How It Works

Readiness tracks the following materials:

Script, Lookbook, Finance Plan, Storyboard, Locations, Current Status, One Sheet, Agreements, Director Samples, Partner One Sheet, Coverage, Attachments, and more.

For each item:

  • If you've uploaded it, it's marked complete and contributes to your Project Strength score

  • If it's not relevant to your project, mark it as Not Applicable — it won't count against your score

  • If it's pending, you have two options: upload it directly from Readiness, or create a Task to come back to it


How to Use It

  1. Open your project in Studio.

  2. Go to Documents → Readiness.

  3. Review the list of materials and your current Project Strength score.

  4. For each item:

    • Click Upload to add the material directly

    • Click Not Applicable if it doesn't apply to your project

    • Click Create Task to add it to your Tasks for later

  5. Watch your Project Strength score update as you complete items.


Project Strength Score

  • Calculated as a percentage of applicable materials completed

  • 100% means you've added all materials you've marked as applicable

  • Your score appears on your public project showcase page on Callo Market — a complete project reads as a serious, market-ready project to buyers and collaborators

Tip: Readiness is most useful as a thinking tool, not a box-ticking exercise. Use it to ask: what would make this project more compelling to the specific people I'm taking it to? Start there, rather than trying to complete everything at once.

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