Callo began in 2022 by Fassa Sar after recognizing a massive gap in support for creators and producers developing high-quality media projects. As a former Studio Executive at Sony Pictures, she saw how resources consistently flowed to the top 1%—while everyone else was left to navigate creative development alone.

Callo was built to change that.

Today, Callo exists to remove the unnecessary friction that slows down our projects—often hurdles that are messy, expensive, but avoidable.

By helping creators and producers across 27+ countries bring their projects to life, our aim is to provide relief and clarity. At the same time, giving studios, brands, and distributors a faster way to find new stories to be part of and connect with the best collaborators for them.

Callo offers a radically different way to develop, manage, and take creative projects to market—all from one streamlined platform.