Positioning your project on Callo is your chance to sell the world you’re building. We know most projects arrive at their earliest stage, often before the team is even formed — so the goal is to present that world as undeniably and convincingly as the project itself deserves. It's ok if it evolves over time, but it's important to start as strong as you can to showcase to others.

1. Keep Project Descriptions Short & Focused 

• Projects with loglines ~ 50 words perform significantly better.

• Keep the number of themes to fewer than 10 — this makes your project easier to scan and helps buyers quickly understand its focus.

• Short, concise loglines allow buyers to immediately grasp what your project is about, which increases the likelihood of clicks and saves.

Pro Tip: Ask yourself — “Can someone understand my project in 10 seconds?” If the answer is yes, you’re on the right track.

2. Use Short, Catchy Titles 

• Shorter titles grab attention faster and perform better in search results.

• Instead of long, detailed titles, keep them clear, bold, and memorable.

• For example, instead of a descriptive title like:

  “An Introspective Story About Cats and Their Place in Human Society”
  Try:
  “Cats Are Trash” (short, quirky, and intriguing!)

3. Optimize Your Title Card Image 

• Projects with clean, full bleed, high-quality images as the title card see up to a 50% higher click-through rate.

• Avoid adding text on the title card — visuals without text tend to perform better and feel more professional.

• Use bright, striking images that make your project stand out on the page.

• If your current first image includes text, try switching it out for a more visually compelling option — even your second image might work better.

Example: Adding a strong mood image could make a big difference. Using platforms like Shot Deck, helps to visually communicate the world you are trying to build.

4. Use High-Resolution Images 

• High-quality, HD images give your project a polished, professional look.

• Buyers are more likely to click on projects when they can clearly see the potential of the work.

• Make sure your images are well-lit, sharp, and visually appealing. 

Need More Help? Let’s Chat! 

We’re here to help you succeed! If you’d like more tips and tricks, we’re happy to hop on a demo and walk you through strategies to improve your project’s positioning and engagement.

📅 Schedule a Demo - calendly.com/callo

Summary Checklist 

• Keep descriptions under 50 words

• Use short, catchy titles

• Choose high-quality, text-free images

• Always use HD visuals

• Reach out if you need a personalized walkthrough