Callo Media Kit & Brand Guidelines
Overview
Teams who publish projects to Callo are encouraged to use the official Callo Brand Assets to promote their work. Any project built, packaged, or sold in Callo Market is required to add Callo logo in the end credits: "Special Thanks" or "Supported By" credit at the end of finished project.
You can download our media kit here.
1. Brand Assets
The following assets are available for use pending adherence to our guidelines.
Callo Logo: General use only such as promotional marketing, posters, and covers.
Made with Callo Logo End Credit: Strictly reserved for projects officially supported by the Callo team. Only one version of a project may feature this logo.
Authorized Use Only: Made with Callo assets can only be used in association with projects added to Callo Market or supported by the Curation Team at www.wearecallo.com.
2. Credit Placement Guide
Please use the following table to ensure the Callo credit is placed correctly for your specific medium:
Content Type | Required Credit Placement |
|---|---|
Motion Picture (Short & Feature) | Final rolling end credits sequence, in supported by or special thanks section. |
Series (Web & TV) | End credits of each individual episode. |
Music Video | End slate or text credit sequence at the conclusion. |
Commercial | Placed on the final end card/slate. |
Video (General) | Final end credits sequence. |
Game | Startup splash screen OR "Credits" section in the Main Menu. |
Book | Copyright page, acknowledgments, or dedication section. |
Play (Live) | Printed within the official program or playbill. |
3. Usage Guidelines
Visual Restrictions
No Profile Usage: Do not use the Callo logo as your profile picture, cover video, or as a thumbnail for a separate version of the video.
Single Version Rule: Only one final version of the project can feature the Callo logo.
Modification: Modification, transformation, or distortion of Callo Brand Assets is strictly prohibited. Do not change colors, spelling, or add/remove design elements.
Our Name in Text
Adjective Use: Use “Callo” as an adjective (e.g., Callo platform, Callo market). Do not use it as a verb, or in plural/possessive form.
Linking: When referencing Callo, please do not link to anything except www.wearecallo.com unless specified in writing.
Fair & Honest Representation
Do not use Callo Brand Assets to imply you are affiliated with, sponsored by, or endorsed by Callo unless agreed upon in writing. Ensure your use does not lead to confusion between Callo and third parties.
4. Contact & Legal
Press: For questions or unique permission requests, contact press@wearecallo.com
Legal: To report misuse or infringement, contact legal@wearecallo.com
Additional Terms
Ownership: Use of these assets does not transfer any ownership or rights in the Callo Brand Assets.
Warranty: All assets are provided “as is.” Callo disclaims all warranties and is not liable for damages resulting from the use of these assets.
Updates: Callo may update this Media Kit at any time. It is your responsibility to remain in compliance with the most recent version.
Use the Callo Motion Picture Film logos for films packaged, manage, sold, or made with Callo. Guidelines are included within each zip file. By downloading Callo logo artwork, you agree that you will use these logos in compliance with the guidelines included with files.
You can download our media kit here.